Viva Supermarket Prepares for Dia de los Santos Reyes with Rosca de Reyes Days

Celebrating Tradition: Rosca de Reyes Days at Viva Supermarkets

Join the Festivities of Dia de los Santos Reyes

Experience the Joy of Rosca de Reyes and Exclusive Holiday Offers

SACRAMENTO – Dec. 29, 2023 – All three Viva Supermarkets in the Greater Sacramento area are deep in preparations to celebrate Dia de Los Santos Reyes on January 6, the holiday that marks the three kings’ visit to the baby Jesus traditionally celebrated in Central and South American countries.

For Viva Supermarkets, the holiday ushers in its popular Rosca de Reyes Days. Rosca de Reyes, a fruity wreath-shaped bread, is at the heart of this festive celebration. Viva’s on-site bakeries are preparing these special treats from the finest, fresh ingredients. Rosca de Reyes Days will run from Jan. 5-12.

In addition to baking up fresh Roscas de Reyes, Viva Supermarkets will have many other promotions on popular holiday decorations and food next week to help families save money for their celebrations. The supermarkets will also have lots of other fun surprises for customers all week long.

Viva’s three supermarkets in the Greater Sacramento area are known for their focus on serving the many diverse cultures in the region, with cuisine available from all over the world.

All three local Viva Supermarkets will be celebrating Rosca de Reyes Days. The stores are located at 4211 Norwood Ave. and 3845 Marysville Blvd. in Sacramento, and 10385 Folsom Blvd. in Rancho Cordova.